Siempre ha habido una relación inversa entre conveniencia y calidad. MQA pretende elevar la calidad y a la vez mantener la conveniencia.
MQA is a revolutionary new technology borne from a simple desire: to bring the listener as close as possible to the artist’s original performance.
Using pioneering scientific research into how people hear, we’ve realised that dream. A technology that captures the full magic of an original studio performance, in a format that’s small enough to stream – to your computer, smartphone or any other device – or download.
The ear is hugely sensitive to timing detail. As sounds arrive at different times – microseconds apart – your brain uses this information to create a 3D soundscape. It’s what makes live music such a powerful and emotive experience.
Traditional technology can’t capture this subtle timing information. The 3D soundscape becomes flattened And our ears know it isn’t real.
With MQA, we go all the way back to the original master recording and capture the missing timing detail. We then use advanced digital processing to deliver it in a form that’s small enough to download or stream.
That’s better-than-high-resolution music, easily streamed to any device you own.
The result is astonishing. Every nuance and subtlety of the artist’s performance – every tiny drop of emotion – is authentically reproduced. When you listen, you’ll be transported right into the very moment of creation